Business Analytics & AI

Aayush Damani

I'm finishing an MSc in Business Analytics & AI at Imperial College London, after a couple of years working in data and business analytics roles. This site has a few projects I'm proud of, with the full code and reports attached.

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Featured work

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DescriptiveText analytics across 61,521 listings in 16 cities

Do Listings Lie? How Airbnb Language Predicts Price

Premium words like “luxury” and “stunning” predict nightly price three times more strongly than generic positive sentiment.

PredictiveK-Prototypes clustering + segment-specific regression on 5,329 e-commerce customers

Customer Segmentation & Heterogeneous Churn Dynamics

In most customer segments, ordering more predicts a higher chance of churning. In the highest-risk segment, it's the opposite: ordering more predicts they'll stay.

PrescriptiveCurtailment modelling and commercial viability analysis for Kaluza

Heat Smart Orkney: The Commercial Case for Demand Response

A residential demand-response scheme would absorb less than 1% of Orkney's curtailed wind energy. It would still turn an annual profit of £151,000 at scale.